Cultivating the Future of Cannabis in the Midwest
Vertically integrated cultivation and premium retail across Illinois and Minnesota.
Operational in Chicago. Expanding now.
2
States
4
Facilities
Vertical
Integration
2024
Operating Since
Our Portfolio
From cultivation to retail — building premium cannabis experiences across Illinois and Minnesota.
Rogers Park, Chicago
Chicago’s Premier Cannabis Dispensary
now open
Perception Cannabis — Rogers Park, Chicago
Premier retail dispensary serving Chicago’s Rogers Park neighborhood. Curated product selection, premium customer experience, and a proven operating playbook now expanding to new markets.
Grand Avenue, St. Paul
Macalester-Groveland Neighborhood
Coming Soon
Perception Cannabis — St. Paul, MN
Our first Minnesota retail location on sought-after Grand Avenue. Upscale shopping experience for the Twin Cities cannabis market. Lease signed, construction underway, targeting 2026 opening.
Winona, Minnesota
15,000 sq ft Indoor Cultivation
Under Construction
Perception Gardens — Winona, MN
15,000 sq ft indoor cultivation facility in a former industrial site with 200 tons of existing process chilling and 4,000A power. Phase 1 buildout targeting July 2026 operations.
Perception Gardens, Chicago
Illinois Craft Grower License
in development
Perception Gardens — Chicago, IL
Illinois Craft Grower license under review by the Department of Agriculture — expected issuance within 12 months. Completes our vertical integration strategy in the Illinois market, from seed to sale.
The Investor Opportunity
Minnesota’s adult-use cannabis market launched in September 2025 with limited licenses and high barriers to entry. Early-market caps create a narrow window for operators to establish position before the market opens further. Perception Farms is building the infrastructure now.
Proven Operator
Track record operating retail cannabis in Illinois with an established playbook for merchandising, compliance, and customer experience. Not our first build — we know what works.
Assets Secured
Signed leases and active construction at both the Winona cultivation facility and Grand Avenue retail location. Real assets, not vaporware — we’ve broken ground on both sites.
Vertically Integrated
Own-supply model with cultivation feeding directly into our retail locations. Maximizes margin, controls quality from seed to sale, and builds a defensible market position.
Interested in learning more?
We’re actively speaking with aligned investors about our Minnesota expansion.
Accredited investors can request our full pitch deck and data room access.
Leadership
Experienced operators building the next great Midwest cannabis brand.
Charles Cherqui
Co-founder & CEO | Cannabis Operator | Theoretical Physicist
Co-founder of Perception Cannabis with deep expertise in cannabis retail operations and compliance. Oversees retail and business development, and product quality across all Perception . COO of Joynt. Aligns operating systems across retail operations. Theoretical physicist by training, first-principles, data-driven operator focused on accuracy, transparency, and execution.
Walter Moore
Co-founder & President, Perception Cannabis | CEO & CTO, Joynt
Co-founder of Perception Cannabis with hands-on administrative experience in Illinois and Minnesota licensed cannabis businesses. Background in technology product strategy and full-stack platform development. Leads business administration, market expansion strategy, and investor relations for Perception Farms. Social equity license holder with more than 20 years experience as a cannabis home grower. Also founder of JoYnt, a cannabis industry SAAS platform.
Careers
Join our growing team. We are hiring across our Illinois and Minnesota locations.
Receptionist
Retail · Illinois
Ensure compliance and a secure environment for staff and patrons. Verify identification and relevant documents at our retail locations.
Apply →
Budtender
Retail · Illinois
Educate customers about our products, stay informed on industry trends, and deliver an exceptional customer experience while maintaining compliance.
Apply →
Fulfillment Tech
Operations · Illinois
Manage accurate handling of inventory including receipt, fulfillment, and labeling of products. Ensure efficient operations and regulatory compliance.
Apply →
Interested? Apply today!
Contact Us
Select your inquiry type and we will route your message to the right team.
Our Locations
Chicago, IL — Rogers Park (Open)
Chicago, IL — Craft Grower (In Development)
St. Paul, MN — Grand Avenue (Coming Soon)
Winona, MN — Cultivation (Under Construction)
© 2026 Perception Farms, Inc. All rights reserved.
Perception Farms is the parent company of Perception Cannabis and Perception Gardens.